Digital marketing terms that just won't die

by: Cynti Oshin
Director Client Services/Business Development

Jim Meskauskas in iMedia writes about the 6 digital marketing words that must die. The article highlights are:

- Hits: In the ancient days of online advertising, we used "hits" to quantify traffic to a website, but it's no longer accurate.
- Podcasting: What is done with the content isn't really "broadcasting," and the iPod's unit sales peaked around the end of 2008.
- Crowdsourcing: The wisdom of crowds isn't all it's cracked up to be. Think Salem witch trials, McCarthyism, National Socialism, China's Cultural Revolution, Cabbage Patch Kids, the real estate frenzy of the 2000s, Pet Rocks, the dotcom bubble.
- Monetize: Really? Can't we just call it what it is? Generate revenue? Make Money? Monetize conjures up a sleazy metaphor for
how to make money off of just about anything, including sock puppets.
- Push: An archaic term developed circa 1996. Not necessarily the stone ages, however pretty close on the digital time line.
- Long Tail: I'll let you sort through the connection of micro-audiences(less) buying lots (more) and how that was supposed to be
revolutionary. Scale and returns may have proven to be the proverbial fly in the ointment here.

Remember our promise to be sure to provide content that's relevant? Here, we're highlighting what some believe is not.

http://www.imediaconnection.com/content/28438.asp