Will Consumers Tire of Coupons?

By: Lisa Dahlby
Account/Project Manager

I’ll admit it. I’m a sucker for a coupon. I’ll order a food item that is couponed over one that I like better at full price. And I was a loyal follower of Groupon long before their bizarre Super Bowl commercials hit the airwaves last Sunday. In general, I’m more apt to buy something if there is a discount attached because I just like the way I feel when I think I’m getting a deal. Is a life of searching CouponMom.com, Living Social, Groupon and the Two for Ones to decide what your social life will entail this week the norm? And will retailers just raise prices and then discount those to make us feel like we’re getting a deal? And how does this work out for the retailer? Do 2 for the price of 1 $4 coffees sell better than just pricing each as a $2 coffee?
Al Ries for Ad Age says only time will tell.

Source: AdAge