Do you 'like' me? Really 'like' me?

by: Cynti Oshin
Director Client Services/Business Development

Today, Mashable published the findings of the "Social Break Up" report that surveyed more than 1,500 consumers, exploring changing online behaviors and top motivations for “unliking,” unfollowing and unsubscribing from brand communications via Facebook, Twitter and e-mail.

Bottom line? If you're boring, irrelevant, annoying, or worse yet just plain pushy - you're not making any friends, building any loyalty or converting any new customers. Yep, you're sitting at the back table in the lunch room and won't be invited to sleepovers anytime soon.

Note to ourselves, keep the info relevant. Keep it smart. And don't post just to post.

"Social Break Up" key findings are:

91% of consumers have unsubscribed from opt-in marketing e-mails.
77% of consumers report being more cautious about providing their e-mail address to companies versus last year.
81% of consumers have either “unliked” or removed a company’s posts from their Facebook News Feed.
71% of consumers report being more selective about “liking” a company on Facebook than they were last year.
51% of consumers expect that a “like” will result in marketing communications from brands, while 40% do not believe it should result in marketing communications.
41% of consumers have “unfollowed” a company on Twitter.

http://mashable.com/2011/02/08/why-consumers-unsubscribe/#9481How-Subscribers-React-To-Uninteresting-Email-Messaging