Brands Use Sound Strategies for Commercials

As we've discussed before, the ability of sound and music to make a tv spot more 'sticky' can be leveraged in a myriad of ways. We continue to see excellent examples of brands exploiting this tool, including tv commercials using songs that tell a story from beginning to end. Apple's use of music is a prime example. In fact, they have been known to transform unknown artists into top sellers on the iTunes charts. From Sony to Amazon's Kindle- the music has the ability to activate consumers. These memorable spots help to increase the likelihood that consumers will pull the trigger and purchase. Here you find some great examples, do you have others that you feel are standouts as well?

For more TV spots with great sound, check out "The Best Ads of 2010"