Really? Yet Another Brand Changes Logo?

By: Cynti Oshin
Director Client Services/Business Development

Months ago, we asked, 'Why Gap, why?" Later, we mused over Comedy Central's use of a stamp to deem something funny. We even wondered if it really made sense or was it pure hubris to take 'Starbucks' off the green and white ubiquitous logo. Haven't even had a chance to chime in on Kraft's new look. And now....broadcasting giant, NBC Universal throws its logo out the window for....well...(look above)

In most cases, untold number of hours and dollars go into a brand audit or analysis. Who are we? What do we do? Why does it matter? Research, both primary and secondary is examined. Constituents, share and stake holders are brought into the conversation. The brand promise, personality, identity come into clear focus. And from here, the logo arises. An instant visual cue with which the consumer can identify - yep, this is the company I'd like to do business with. I know who they are and what they do. Every form of communication supports the promise. I get it. And I'll go back for more.

Honestly, at first glance the NBCUniversal logo tells me I can learn how to be a great NBC employee at the venerable NBCU. Tell me what it does for you.