By: Julie LeVeque
Advertising Assistant
As we mentioned on our Facebook page a few weeks ago, Pepsi's new ad campaign targets their rival, Coca-Cola and the brands traditional characters and commercials. The first commercial for Pepsi's "Summer time is Pepsi time" ad campaign shows Santa in the summer, refusing a Coca-Cola and drinking a Pepsi. The latest TV spot showcases well-known characters to the Coca-Cola brand, polar bears who are drinking Pepsi in their freezing habitat. We're wondering how Coca-Cola feels about this ongoing war between two major brads. CEO of Pepsi, says "Like many wars, there are moments of truce and moments of war." We're wondering what Coca-Cola will do to fire back. Any ideas? Let us know what you think of these spots.
Source: AdWeek.com
Wednesday, July 20, 2011
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