Looks like Sesame Street is doing some viral marketing of their own. The show's character, Grover teaches the word "on" using the infamous Old Spice commercial. With nearly 1.5 million views and counting on YouTube, Sesame Street is promoting not only their Sesame Street YouTube Channel, Grover's own Facebook page, but to also watch the show on PBS and online at SesameStreet.org. Will this help the shows ratings? Let us know what you think.
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