Can Microsoft’s $500 Million Ad Campaign Save Us From Our Phones?

By: Cynti Oshin

Director of Client Services & Business Development

Microsoft is reportedly spending upwards of $500 million to market the Windows Phone launch. “In an advertising campaign introducing the phone, the company will first try to shake us to our senses, and then convince us that Windows Phone is the answer, with features to get you in, and out, and back to life." See the two television spots developed with a strategy to break through, get noticed and talked about. Tell us what you think. We’d like to know.

http://www.techflash.com/seattle/2010/10/ads_microsoft_wants_us_to_pull_our_heads_out_of_our_phones.html