Lisa Dahlby, Project Manager/Stanton & Everybody
I was driving from Ballard back to downtown last night and saw some of the best use of outdoor I have in recent memory. The new Alaska Air campaign promoting their non-stop flights from Seattle to Houston/Atlanta/Austin are clean, bold and easily understood. The billboards and transit are the same and each feature a Seattle icon on the left vs one from the destination city featured on the right. For example, Seattle to Houston has a yellow rain boot for us and a cowboy boot for Houston. Seattle to Atlanta has a red apple and a peach. Simple, clean, obvious.
So often, outdoor is crowded, dark and really hard to comprehend while zooming by at 35 to 65 mph. And with everything else a driver is distracted by in her car, you certainly don't have much time to hold her attention. It's also nice to see strong creative done right here in Seattle. I think this market gets ignored sometimes and work is taken elsewhere.
And a shout out to the media team too, nice placement down 15th. They build on one another perfectly.
*** I have yet to see the Seattle to Austin one. Anyone know what the icons are?
Showing posts with label airlines. Show all posts
Showing posts with label airlines. Show all posts
Thursday, October 29, 2009
Tuesday, September 1, 2009
What's the World Coming To?
Jon Njos, Media Director/Partner, Stanton & Everybody
Not that I’m old……..:( , but I often think back to when I started my first job in advertising. It was 1985 and I was working part-time at KTZZ-TV in Seattle, which at the time, was a 1 year old, UHF frequency television station. (Now KMYQ-TV). Fresh out of college, I was hired to answer the UHF hotline from 5pm-9pm on weeknights. TV viewers could pick up their free, UHF Loop antenna at 7-11, attach it to the back of their TV’s and receive the fine programming from KTZZ. Programming like reruns of Chips, Dallas, and daytime cartoons of Inspector Gadget, Voltron and the like.
This job was a means to an end, of course, so as I labored through the summer of ’85, talking to engineer geeks and old ladies about their UHF reception, I landed my first agency job with Livingston & Company. At the time, Livingston was about the hottest agency in Seattle with it’s premiere client Alaska Airlines.
My first foray into the agency business was a lot of fun and very eye-opening. Livingston was known for their great creative product and the Alaska Airlines business was the marquee showcase of it. The whole premise of the campaign was about poking fun at the industry, pointing out it’s short-comings and why Alaska Airlines’ service was superior. The attached links are a couple of my favorites that were produced while I was at the agency. They are very funny, and not so absurd, but even today, Alaska Airlines can’t avoid what the category is going through.
The “What’s Next?” ad was pointing out how bad service was becoming on other airlines, creating a fantasy of what it would be like if Airlines started charging passengers for simple services. How ironic and before it’s time.
Enjoy some advertising from yester-year.
Not that I’m old……..:( , but I often think back to when I started my first job in advertising. It was 1985 and I was working part-time at KTZZ-TV in Seattle, which at the time, was a 1 year old, UHF frequency television station. (Now KMYQ-TV). Fresh out of college, I was hired to answer the UHF hotline from 5pm-9pm on weeknights. TV viewers could pick up their free, UHF Loop antenna at 7-11, attach it to the back of their TV’s and receive the fine programming from KTZZ. Programming like reruns of Chips, Dallas, and daytime cartoons of Inspector Gadget, Voltron and the like.
This job was a means to an end, of course, so as I labored through the summer of ’85, talking to engineer geeks and old ladies about their UHF reception, I landed my first agency job with Livingston & Company. At the time, Livingston was about the hottest agency in Seattle with it’s premiere client Alaska Airlines.
My first foray into the agency business was a lot of fun and very eye-opening. Livingston was known for their great creative product and the Alaska Airlines business was the marquee showcase of it. The whole premise of the campaign was about poking fun at the industry, pointing out it’s short-comings and why Alaska Airlines’ service was superior. The attached links are a couple of my favorites that were produced while I was at the agency. They are very funny, and not so absurd, but even today, Alaska Airlines can’t avoid what the category is going through.
The “What’s Next?” ad was pointing out how bad service was becoming on other airlines, creating a fantasy of what it would be like if Airlines started charging passengers for simple services. How ironic and before it’s time.
Enjoy some advertising from yester-year.
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