Guest Blogger
These are amongst the top ten searched terms on Google today,
April 30, 2012. And if you’re writing a blog, hoping to drive traffic to your or
your client’s website, use these terms and you’ve just hedged your bet rather
substantially. But, if you want to be strategic and increase your chances of
building a targeted audience, then make sure you include relevant 'high value' words. In our case, relevant key words might include brand strategy, marketing strategy, advertising, communications,
business development, etc. But even that’s not enough to build and keep an audience.
Consider your audience, what do they need? What can you offer in exchange for their
time? I am providing a quick tip
on blog best practices. Ideally, that’s
of value to you, our reader. What does
your reader want? What is relevant? Are you an insurance company? Is your reader looking for information about
vetting the best policy? Are you a
design firm? Is your reader looking for
current trends? You get the picture.
Bottom line: Make the blog relevant to your reader. And, make it work hard for you.
We’d love to hear your thoughts about blogging, what’s
worked, what hasn’t. Tell us about it
here.
And since we know there’s a whole bunch a people interested
in the White House Correspondence Dinner – check out Obama’s monologue. If he doesn’t get reelected, perhaps he can go into stand up. Or not.
http://www.google.com/trends/hottrends
Posts
Thank you for your thoughts Cynti! I am currently in the running for a position that, if I am hired, will require me to do some blogging and other forms of outreach. I look forward to your advice in the future!
ReplyDeleteYou are welcome, Rob. I will think good thoughts for you for your new role - feel free to reach out to me anytime if we can be of help to you.
ReplyDelete