By: Lisa Dahlby, Account/Production Manager
As a production manager for Stanton & Everybody, I am often asked about talent fees and royalties and why they’re necessary. Every time we use a professional talent to voice a radio spot or appear on camera or when we use a photographer’s work in a print ad, we pay him or her a fee. This fee is often based on where the advertisement will appear and for how long. This article today reminded me of why protecting the usage of a talent’s art is so important.
Read Article: http://redtape.msnbc.msn.com
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