With all the social media buzz circulating the web- the top advertising campaign of 2010 was in fact Axe's, "Clean Your Balls" viral video. The numbers were scored from Zeta Interactive, a company that scores all viral videos based on blogs, tweets, message boards, and a number of other media outlets. We had featured this YouTube video on our Stanton & Everybody blog months ago and now this video is ranked on top, beating bigger brands like Nike, Google & even the Old Spice Guy. Axe's social media strategy targeted a range of demographics while highlighting the products benefits with humor. What do you think of this video?
Wednesday, December 15, 2010
Axe's "Clean Your Balls" Ranks Top Viral Video of 2010
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