By: Cynti Oshin
Director of Client Services/Business Development
Secrets from Richard Branson’s strategic thinking and business success may seem like brain surgery to some. But when the founder of legacy brands Virgin Records and Virgin Airlines boils down his business strategy to these five essential points, his very common sense approach to business is revealed:
1. Ridiculous yachts and private planes and big limousines won’t make people enjoy life more.
2. The majority of things that one could get stressed about, they’re not worth getting stressed about.
3. You can’t be a good leader unless you generally like people. That is how you bring out the best in them.
4. There is no one to follow; there is nothing to copy.
5. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off doing nothing.
However, some say that luck and good deal making may have added to his success. See what he has to say about all of this in the article from bNet.
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