Coco's Social Media Campaign Helped Deliver High Ratings

A staggering 4.2 million peopled tuned into Conan O'Brien's debut on TBS. In fact, 3.3 million adults 18-49 ranked the top while the remaining 2.5 million 18-24 year olds watched the opening show. How did Coco beat ratings from rivals Leno, Letterman & Stewart? It wasn't just his huge fan base, but a successful Social Media Campaign. Conan jokes on air "Hey, it's the guy from Twitter" due to his 2 million + followers. If you missed a few of the Conan teasers from yesterday's blog post, make sure you check them out. Are you on team Coco?