Kraft Gives Vending Machines A Makeover

Look out! The old mechanical vending machines are getting a makeover. Kraft Foods has created a new vending machine with interactive technology for consumers. The machine not only makes a consumer smile, but has many perks that benefit the customer. The touch screen interface offers a variety of snacks to choose from, including nutrition information and multiple methods of payment. Altogether, this machine can analyze point-of-sale information about customer preferences. These machines are not only increasing sales, but deliver consumer feedback. Will touch screen vending machines, and digital ads be the next step for brands? Or will today's ads turn into scenes from the movie "Minority Report"?