How much is a brand worth?

Rick Stanton, Creative Director / Managing Partner
Stanton & Everybody Advertising + Design

If you are a company in Burbank called GotPrint, DBA, PRINTOGRAPH it’s worth $14.00.
These people sent our agency a color catalog of about 100 pages full of examples of their highest quality, lowest priced, sheet-fed offset printing.
We entertained using them for one reason: we are moving to the 4th & Pike Building in two months and our new business lead ran out of cards.
So for $14.00 we could get her a wad of new cards printed on 14 pt. premium stock. Given the economy, I wasn’t about to spend a couple hundred bucks on something that will be worthless in 60 days.
Well, for $14.00 we also got something worthless.
Our cards are printed front and back. Apparently the highest quality promise does not include the ability to read English or follow orders.
They printed the back of the card upside down from the front.
Their response when we complained? Too bad. Not our problem.
As we have no direct rep, everyone is hiding behind emails and refuses to make this simple problem right.
So if you got a catalog from these Bozos, recycle it.
Once again, an old lesson is underscored once again.
You get what you pay for.
And in this case we paid for a brand worth $14.00.