Tuesday, February 9, 2010

The Value of Social Media

Cynti Oshin / Dir. of Business Development

Glenn Terrell of Social Creature Media forwarded me a very interesting article about the value of social media. Kelly Jo MacArthur, previously of Real Networks, speaks about the importance of relevancy, the power of connectivity, as well as the concept of 'three-dimensional" internet.

As I meet with various businesses, both large and small, there still seems to be a lot of questions about how to best leverage this medium. The bottom line is, get on aboard or be left behind.

http://www.xconomy.com/seattle/2010/02/02/from-social-media-to-the-3-d-internet-companies-need-to-change-up-says-former-realnetworks-exec-kelly-jo-macarthur/

1 comment:

  1. Thanks for sharing this article! Used it as added artillery in working on a client who was reluctant to "get with it". Also connected me with an amazing resource!

    Jeff Martin
    http://adonismaximus.blogspot.com

    ReplyDelete