Rick & Jon were Guest Speakers at KIRO TV

Jon Njos / Media Director

Rick and I spent our lunch hour today, with the sales staff at KIRO-TV. We were invited to nosh and talk about our agency perspective with regard to concerns confronting the agency business in 2010, what we think of the RFP process, how we help clients quantify results and how media sales-people can better serve agencies and their clients.
A wonderful group and I hope we didn’t drone on too much, but we got to talk about our favorite subject……marketing and advertising. And our clients. But I think what came out of this gathering, was an opportunity not only for us to talk about what we do, but to actually provide insight to the sales force at KIRO-TV about how we think the proper approach is when working with advertisers. There is a process we use that helps educate our clients and really builds a roadmap to successful campaigns.
We also made it clear to them that our name, Stanton & Everybody, means they are part of the Everybody, and we want to engage them as marketing partners. We want to go to them for ideas and have them participate in our clients’ successes.
Thanks to Alex Bean, Kathryn Ficarra and Carol Ward, and it was great to see some longtime friends like Dave, Jill and the other Carol.
We look forward to 2010.
Thanks for listening.