Lisa Dahlby / Project Manager
I just read Jon's blog on the Budweiser SuperBowl ad voting. Brilliant Budweiser. Way to tease us about the Clydesdales. Get people riled up. And then, in a excellent use of social media as marketing, make it a conversation with your audience and let your consumers have a vote. Literally.
The book I'm reading right now: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
says everything has to be a two way street for advertising now. I think that might be a bit of a stretch. But I'm not done with the book yet, either.
Does advertising have to consumer comment based? Can that work for every brand?
Thursday, February 4, 2010
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