Tuesday, September 29, 2009

STOP where you are! Drop that soda, put your hands up!



Jon Njos, Media Director/Stanton & Everybody

As Congress is pushing to tax medical device manufacturers, the condom and pregnancy test categories narrowly escaped being included in that definition. This tax is to help fund health care, but it won’t be enough ,so Congress has set it’s sights on other areas.
Right now the Pharmaceutical industry realizes tax breaks for their TV advertising. Congress wants to end that deduction and add a tax on the industry, which may bring $37 Billion dollars to help fund health care. The Pharmaceutical industry only spends over $4 Billion on advertising a year.
But it won’t stop there. Congress is eyeing the soft-drink industry, which pulls in over $42.9 billion in revenue each year and could provide the majority of funding for health care. This is under the guise that sugary soft-drinks are responsible for obesity in children.
The vilification and the fight to control tobacco companies and smoking has been such a long fight, that it barely registers on the public consciousness. So vilified, that one wonders why it isn’t just outlawed? The answer is simple. Cigarettes make movie stars look cool on-screen, and the revenue from extremely high “Sin Tax” that the government reaps is too huge to discard. After all, that’s what’s going to pay for health care for everyone.
So the new enemies of the public are Coca-Cola, Pepsi, and other sugary drink products. And Congress is in development of the qualifications of sugary products that will put the category in the cross-hairs of their own “Sin Tax.”
This also means that these products, and others, will have to start putting label warnings on them. But since these manufacturers make such obscene profits and really only contribute to the decline of society, (we’re all such lemmings), we can MORE than pay for health care for everybody through these taxes.
Just wait for the increased gas tax to combat cardiovascular diseases.

Worth Reading: http://www.adweek.com/aw/content_display/news/politics/e3i470b0d4b362728571c1e18e1d62769c2

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