Lisa Dahlby, Project Manager/Stanton & Everybody
JR Smith, a basketball player for the Denver Nuggets, has dropped his Twitter page after The Denver Post suggested he might be writing tweets in gang-affiliated language. Football player Antonio Cromartie of the San Diego Chargers is being fined $2,500 by the NFL for a different Twitter violation: he complained about lousy meals at training camp. In the same week, ESPN released a memo with new standards for employee Twittering: No Tweets that don't pertain to ESPN scheduling. Chris LaPlaca, an ESPN spokesman, told The New York Times: "We've been in the social networking space for a long time, and will continue to be there. But we want to be smarter about how we do it." Click here to see memo: be warned, explicit language.
These items seem to be media enhanced to me. Too PC. Maybe JR Smith is just a bad speller and maybe the food at training camp should have been better for guys burning 10K calories a day. And if Scott Van Pelt wants to comment on an athlete's attitude after an interview is that really all that different from Rick Reilly writing about Tiger throwing clubs. (click here) But where do programs like Twitter and photos posted on your Facebook page come back to haunt you? Many companies already look at MySpace and Facebook pages when searching through new resumes. And even if your posts don't effect you now, what about down the road. Perhaps you'll run for Governor one day.
Where does a Twitter account blur the lines between personal statements and your professional life? Post your thoughts below in comments.
Thursday, August 6, 2009
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Worse is when a company doesn't have standards for using social media to market themselves:
ReplyDeletehttp://www.dailymail.co.uk/sciencetech/article-1199648/Rise-Twinterns-Work-experience-students-charge-social-media-major-brands.html
The volunteers or 'Twinterns' are usually young graduates because they are often well-versed in social media websites and new online trends such as micro-blogging.
"Last month a twittering intern from Habitat in London plunged the home-furnishings retailer into a PR nightmare, after he sent out tweets related to the recent protests in Iran. He added 'hashtags', which are search keywords, to messages so people looking for information about 'Iran' or 'Mousavi' would see his employer's adverts instead..
Red-faced company bosses were forced to release a statement over the matter."