Toms Goes Barefoot on April 5th So Kids Don't Have too

By: Julie LeVeque
Advertising Assistant

If you haven't heard of the shoe brand Toms, then you will soon. Every pair of shoe purchased, goes to a child in need. On April 5th, 2011, Toms has created a campaign to invite people around the world to go one day without wearing shoes so kids don't have too. This campaign is not only a good branding opportunity for Toms as a shoe company, but spreads awareness on what's happening in other parts of the world. I purchased my first pair of Toms last summer and they are no-doubt the most comfortable pair of flats I own (In fact, I'm wearing them today). Other brands such as AOL, Loreal, the McCann World Group and countless celebrities have teamed up to go barefoot. Do-good companies like Toms change lives. Will your office be going barefoot?

http://www.onedaywithoutshoes.com/
www.toms.com