In honor of celebrating the mega-brands 40th anniversary, Starbucks revealed their new logo today in stores. In addition, the company will be doing a promotional event this Thursday -Saturday from 2-5 giving away their new Petite treats with the purchase of a Starbucks beverage. This event will be a good way to show customers Starbucks is more than just a coffee brand. With their new look, menu items and logo, the company will also roll out a new advertising campaign. The campaign theme focuses on the moments of connection with customers. By showcasing their anniversary campaign in newspapers and TV commercials, advertisements will include "Forty years of expertise. One-of-a-kind taste. Endless moments to enjoy". Will the newness of menu items, logo and campaign deliver the extraordinary amount of world wide buzz from brand loyalists Starbucks has enjoyed in the past?
Sources: BrandChannel.com
NYTimes.com
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