New Apple Ads Say, You Need An iPhone

Part of Apple's marketing genius is the ability to create the want. They seem to be better at it than most any brand, so much so that consumers who have shelled out close to $1000 for an Apple product can be convinced 9 months later that what they really want, what they really need is the newer version. Today, consumers have options for Smartphones beyond the iPhone. Needless to say, Apple wants to ensure that consumers choose them. Their new TV spots came out yesterday stating, "If you don't have an iPhone, well you don't have an iPhone." Their new ad campaign focuses on the functionality of the iPhone like the iTunes Store, iBooks and App store- all features competitors like the Android doesn't have. The spot highlights Apple's commitment to innovation and that without an iPhone you'll be left behind. Watch the spot and let us know, are you convinced?