Rick's Favorite Super Bowl Ad: Audi's "Release the Hounds"

By: Rick Stanton, Creative Director / President, Stanton & Everybody Advertising + Design


The Audi A8 spot “Release the hounds” was the most intelligent and witty but as a whole this was the weakest collection of ads I can remember considering they cost 3 mill for :30. And whomever approved that Teleflora's ad with Faith Hill should be fired. Actually they should fire the agency for bringing in such sophomoric ideas. That’s what happens when you put a 25 year old male writer on a job who’s more interested in his book than they are the client’s brand.