We’ve discussed creative Kindle commercials in the past, with their catchy tunes and the power of story telling. But the new Kindle television commercial focuses on a younger demographic and the unique selling points of the product. With up to a month of battery life, visibility in direct sunlight, lightweight and 800,000 titles to choose from, the Kindle may have the iPad beat. The spot digs Apple’s iPad in this commercial as they continue to battle for consumer’s attention. Although they are technically in a separate product category, both products aren’t going to stop their constant jabbing anytime soon. While the sales for the Kindle are reportedly in the millions, should Apple be worried? Which is better, the Kindle or the iPad? Tell us what you think!
Souce: Techcrunch.com
Monday, February 21, 2011
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