Wednesday, January 19, 2011

Starbucks New Brand Strategy: Mobile Payments


From a new logo design to a a new way to pay- Starbucks is launching a mobile payment program in their stores. Starting today, 6,800 Starbucks stores will begin accepting mobile payments on their smartphones. This development makes paying on the go even easier for the the consumer. No need for cash, cards or even Starbucks cards- scanning on your mobile phone is the easiest and fastest way according to feedback from their test markets. Will you use the mobile payment program, or do you prefer a more tangible form of payment?

Source: Mashable

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