Monday, November 1, 2010

LeBron James' Nike Commercial: "What Should I Do?"


By: Julie LeVeque
Advertising Assistant

As I watched all the Washington sporting teams fail miserably over the weekend, the new LeBron James Nike commercial definitely stood out to me. James' promoting his new line of basketball sneakers, "Lebron 8" with the repeated question, "What should I do?" Although this question is rhetorical, every point he addresses is true. The whole world thought they knew what was best for LeBron as everyone waited anxiously for James' final decision as a free agent. The creative minds behind this commercial came from yet again, Wieden & Kennedy, the agency who also developed the huge success of the Old Spice Guy and commercials. How do you feel about the new Nike commercial?



You can also check out the Nike Basketball Homepage, with everything LeBron James.

http://www.nike.com/nikeos/p/nikebasketball/en_US/

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