Virgin America has teamed with the popular blog, Awkward Family Photos for their new Virgin America Orlando marketing promotion. By sending in your own awkward family photos, you could win four roundtrip tickets to anywhere Virgin America flies. Even if your family doesn't win the grand prize, you can still get 33.3% family discount on flights (3-6 people). What makes this campaign interesting is using other forms of social media, like blogs and a Facebook page to submit photos. Will this marketing campaign be a viral sensation?
http://mashable.com/2010/09/29/virgin-america-orlando-promotion/
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