In a world inundated with pop-ups, roll-overs, THX surround sound, CGI creations so detailed you can see their pores and multi-million dollar commercials with celebrities and crowds and explosions, in 3-D, on 60ft IMAX screens . . . . . gasp . . . . . it’s refreshing to see that some agencies still value the old, “keep it simple” approach.
Here are some examples from this year’s One Show that brilliantly show how powerful a simple, visual solution can be.
Thad Tichenor, Art Director/Stanton & Everybody



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