By: Cynti Oshin
Director Client Services/Business Development
Recently, I was reading posts from allthatinspires.me and
came across this, presumably from Bill Cosby.
So very true.
Not
only does this resonate with me personally, but also in my role as a brand strategist. It is imperative for brands to understand
that not all products or services are
for everyone. At Stanton & Everybody, together with our
clients, we work to keep this at top of mind.
For instance, Barrier Motors is clear that they have a very specific
customer who can afford a more upscale brand of auto. To pretend to be an option for anyone else
would only frustrate that consumer when he or she entered the showroom to find
out the trek was a waste of time. Northside Shoes understands that to try to
attract an audience looking for a highly technical climbing shoe would lack
integrity and frustrate this consumer. Northside
delivers a well priced, quality outdoor shoe for all ages, helping families afford
to get outdoors. Not a shoe to help you
climb Mt. Everest.
In the end, when you know who your customer is, you are able
to speak directly to them with integrity and clarity. When you are able to create a
marketing/advertising strategy that clearly communicates who you are, what you
do and why it matters to your customer,
you will build loyalty and ultimately advocacy – with your customers spreading
the word about your product or service.
And when that happens, it’s a magical thing.
allthatinspires.me/80119432
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