Director Client Services/Business Development
There has been some great ‘feel-good’ news out lately, which
makes the start to a cloudy Seattle fall day feel a little brighter. Amanda Knox returned home last
night. The stock market rebounded
(however slightly) yesterday. Mitt
Romney doesn’t have to worry about Chris Christie entering the Republican
field.
And today mega brand Starbucks has joined hands with the
Bill and Melinda Gates Foundation to place $500,000 worth of $10 donor cards
free with purchase at Starbucks for customers to use towards educational
projects in King County public schools.
“On Oct 5th, all Starbucks stores in King County will be giving out
free $10 DonorsChoose gift cards that parents and citizens can use to make a
donation toward a classroom project posted on the DonorsChoose website.
Right now there are nearly 300 Seattle classroom projects listed from which to
choose. Through a generous gift of the Bill and Melinda Gates foundation,
$500,000 will be made available through these gift cards, and anyone can make
additional personal donations if they so choose.”
Doing well, while doing good is a concept I have discussed with
business teams going back to my time at IslandWood on Bainbridge Island. There is a way for businesses, both
large and small, to grow profits while supporting the greater good of their
community. And ultimately, there
is no shame in sharing that message as a part of your marketing and
communications strategy. Not only
are you shining on light on your own brand, but more importantly on others who
struggle to find a voice in a very crowded world of communications. Just ask Ms. Leberer at Sec Bilingual
Orientation Center.
Now go get
your coffee and donate on DonorsChoose.org.
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