Monday, November 29, 2010

Yes, Virginia, You Can Get the Web On Your TV.


By: Cynti Oshin
Director of Client Services & Business Development
We’ve discussed the implications of tapping into online content on your TV. For the early adopters, the time is finally here. For the not so early adopters, it’s just one more thing to get comfortable with after figuring out the whole digital thing.

Regardless, one out of 10 households are already accessing the web on their TV. With more and more consumers getting onboard, advertisers will need to address what this means to their media strategies. In the meantime, we can all decide what this means to our Christmas wish lists; today the Seattle Times helps us to do so.

http://seattletimes.nwsource.com/html/localnews/2013539946_tvweb28.html

No comments:

Post a Comment