By: Cynti Oshin Director of Client Services & Business Development
AdAge reports that political spending for 2010 is predicted to reach $4.2 billion. That’s right, $4.2 BILLION. The approximately $40M that was spent in the Seattle market alone this season was enough to make me want to never vote for anyone who spent $1 in political advertising again. And I live and breathe brand management, marketing strategy, advertising and more. I now know exactly how scummy, smarmy and deceitful every single candidate is, as pointed out by the opposing candidate.
Last spring’s Supreme Court ruling seems to have opened the floodgate for more money, a longer pre-election window in which to spend it and for messaging to directly skewer the opposition. Is this good for the voters? Is this good for the democratic system? Oh man, I can’t say. But I can say that I am so glad that it is over. And not one minute too soon. You?
http://seattletimes.nwsource.com/html/localnews/2013135675_campaignads12m.html
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It was terrible this year, and for such a long time. I just hope that something stops it before we have it ten times worse in four years, I can't even imagine.
ReplyDeleteThe flip side of it is that I wish our politicians weren't so easy to slanderize, perhaps if more of them went in with pure intentions it would be a different story. It must say something in the bible about 'respecting thy opposition', no? Well they should add a commandment or something.