By: Cynti Oshin
Director of Client Services & Business Development
Since I first saw this spot, I was mesmerized by it. HP and Goodby, Silverstein translated their brand strategy into a beautifully shot and produced TV spot. And as Rick and I have pointed out before, the use of music, in this case the 70’s song “Brand New Key” by Melanie, makes the baby’s travels from coast to coast, through highway traffic and more as sticky as it gets.
And did I mention the new HP printers are incredible? With a simple email address, your picture goes from mobile device to printer. Check the spot out and let us know what you think.
Click here to watch the "Happy Baby" commercial: http://www.youtube.com/watch?v=I5s1QNfXGn4
http://www.adweek.com/aw/content_display/news/agency/e3ie50154915b78f0ecbacb8e5a890097c0
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