An Emerging Tool for Marketing Consultants – The Podcast

By: Cynti Oshin

Director of Client Services & Business Development

As an iPhone wielding Seattle/Bainbridge ferry commuter, I am a big fan of podcasts. Looking around, I can tell you that I am not alone. We can download a myriad of radio programs, TV shows and more while making the 35-minute crossing and enjoying things like our favorite NPR show. Tom Webster writes on Social Fresh that what was once considered a favorite tool of the early adopter is no longer unique to that crowd. And this means implications for marketing consultants as well.

The ever-growing podcast audience “is especially relevant for brand marketers, as podcasting is now a more attractive option for affinity groups, like BMW owners, or Harley-Davidson clubs. Podcasts of All Things Considered, or ESPN Fantasy Football Focus have converted new, less tech-savvy consumers to become podcast consumers, and this in turn presents an additional opportunity to reach these consumers that, though technically possible in years past, is now actually a viable mainstream consumer content tactic.”

Let us know ways in which you’ve leveraged this opportunity.

http://socialfresh.com/