Where Movie Marketing Dollars are Going

Movie marketers are watching where their TV money is spent. They want to ensure they use other types of media in the mix and keep viewers engaged by using video. It will not only create awareness and stand out, but also spread virally on the web. A great example of this, is The Last Exorcism movie on Chatroulette which has become a huge viral success. The combination of video, content, originality and TV has brought together a great campaign to share with others. Do you think this is the best combination?

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