Monday, August 9, 2010

A Growing Brand for Martha Stewart


Martha Stewart's brand continues to grow despite her fraud conviction a few years ago. With a strong brand equity and expanding products, the 69 year-old entrepreneur is doing pretty well. Does Martha's presence in the media help sell the products?

http://www.brandchannel.com/home/post/2010/08/04/Martha-Stewart-Brand-Grows.aspx

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