Yeah, But is it Fun?

By: Cynti Oshin
Director of Client Services/Business Development

We are in the business to move the needle. To increase sales. To improve profitability. To increase ROI. To change consumer behavior. To (insert cliché here).

Yeah, but can we make it fun? Volkswagen’s site – thefuntheory.com – thinks so. The site “is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

OK, so this is not necessarily about increasing market share – but surely the theory applies. If you haven’t already, check out the website - thefuntheory.com . And don’t miss 50 seconds into the “Scratch Mat”. Really, the kid’s got moves.