Tuesday, July 20, 2010

When Good Messages Go Bad


By: Cynti Oshin
Director of Client Services/Business Development

An ever present threat to the creative process is how will the material be used, manipulated, contorted, destroyed, whatever. When the creative has lost control of his/her product – all bets are off. And what about the interview process? The most benign comment can be taken out of context and twisted into something it never was intended to be. Makes even the savviest think twice, three times and even more before answering a question.

And then there’s the Mary Poppins trailer. That would be the scary Mary Poppins trailer. Oh my, how the benign turns into the bizarre. What would Walt say?

http://www.youtube.com/watch?v=2T5_0AGdFic

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