Back to school season and fall shopping are around the corner. Marketers are using non-traditional media to grab consumer's attention. Chains such as Saks Fifth Avenue and Barneys New York are using unique methods to encourage consumers to shop at their stores. Will daring campaigns like these be successful despite the economy?
http://www.nytimes.com/2010/07/08/business/media/08adcol.html?_r=2&ref=media
Thursday, July 8, 2010
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