Lisa Dahlby / Account Coordinator
Pepsi is abandoning Super Bowl advertising this year for Facebook and on-line promotion of the Refresh The World contest. This is the first time in 23 years Pepsi will not air a spot in the Super Bowl. Pepsi, instead, wishes to spend it's money and attention on on-line media, where they feel the younger audience is more easily captured.
Ralph Santana, VP of marketing for PepsiCo North America, said: “We’re living in a new age with consumers. They are looking for more of a two-way dialogue, storytelling and word of mouth. Mediums like the digital space are much more conducive towards that.”
Have you heard anything about this contest on-line? What would you submit as your plan?
Tuesday, February 2, 2010
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