It's Happening Tomorrow

Stanton & Everybody is making an announcement tomorrow . . .

Stanton & Everybody: Re-invented

We have a process we use with all of our clients that is essentially our approach to the discovery phase of understanding. This process is how we determine where a brand is in its current state. And more importantly where it should be and why, and what’s the most responsible way to get it there.

This requires a lot of careful listening.

This includes a careful analysis of the category, including all secondary research avenues, our proprietary Internal Brand Audit and hopefully some recent proprietary research. In almost every case, we, along with the client, discover some meaningful information that tweaks the brand, changes the brand or uncovers something big that everyone takes for granted.

So after 19 years as Stanton & Everybody, we made ourselves the client and turned this process around on ourselves. Find out tomorrow, what we learned.