Lisa Dahlby,Project Manager/Stanton & Everybody
Hellmann's Mayo is running a promotion purely through their Facebook page to encourage younger mayo enthusiasts to friend Hellmann's and contribute to the Swap n Share Sandwich promo. For every sandwich you "build" and share with another Facebook friend, Hellmann's will donate 7 lunches to an organization feeding the hungry. Celeb Chef Bobby Flay and Hannah Montana star Billy Ray Cyrus are the spokesmen for this promotion. The Facebook page hosts recipes and videos as well as the Swap n Share game. As of 11:15 today, Hellmann's had 2,500 fans but the advertising just kicked off today.
As far as I could tell, this promotion is only utilizing Facebook and there was no mention of it on the Hellman's website.
What do you think are the benefits or disadvantages of solely using social networking for certain promotions? What's the strongest segment of this promotion? Will you participate? We'd love your comment below.
Click here to build your own sandwich and donate 7 lunches to the hungry!
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