Goat for Sale

Jon Njos - Media Director/Partner- Stanton & Everybody Advertising + Design

Many times in the ad game, we try to out-do ourselves and others with the Big Idea! That’s when we sometimes make the effort to simplify things. We are guided by a saying I have “borrowed” from someone else during my career. This adage helps us occasionally keep things direct and to the point. “If we have a goat for sale, why don’t we just say, GOAT FOR SALE!” ??

Take a look at this clip from a Cheers episode. Watch the first 1:08 of this clip, Rebecca has hired an ad guy/jingle writer. One of the funniest things I have ever seen.