Lisa Dahlby - Account Coordinator/Project Manager - Stanton & Everybody
The New York Times ran an article this morning about "anger" ads--Reaching the emotional level of anger in consumers because of the recession. Miller High Life and Jet Blue are both targeting the "we get you're upset" angle. Last night I saw the new Charles Schwab commercials doing something similar; addressing the fear of being frozen with your money. I believe you have to reward people for the time spent with your advertising; happiness, anger, guilt. Nearly every brand: everything we buy, donate to, work with, evokes an emotion within us.
Worth reading: http://www.nytimes.com/2009/05/15/business/media/15adco.html?pagewanted=2
Which recent spots addressing the elephant in the room do you respond to?
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